What is branding? Branding is your company’s identity and personality. It’s important because it’s how you are perceived by the public. If you want to build or improve your brand identity, start by asking, “How do I want the company to be portrayed?” Branding is […]
Rebranding your business can be really powerful and positively impact customer engagement. Rebranding excites customers, boosts visibility, and drives sales. Jon Simpson, in Forbes article, the Art of Rebranding, says, “With the right processes and the right mindset, a rebrand can be the crux your […]
Colors have relationships too. They’re just not as complicated as ours. Color theory constructs logical relationships of color. For centuries, scientists and artists have studied color have come up with the concept of the color wheel, a circular diagram of colors logically arranged into pure […]