EXCHANGE CLUB rebrand
Client: Exchange Club of Walla Walla
Janette Wagness, creative director
carlye smedley, art director
annalise harvey, illustrator
CJ BUDIANTO, SOCIAL MEDIA
NATHAN PITTENGER, WEB DESIGN
SOCIAL MEDIA STRATEGIES
As a team, we developed a fresh brand identity that better captures who the Exchange Club is and the important work they do of bettering their community.
We created social media strategies for Instagram, Facebook, and LinkedIn. We also created an array of branding materials such as banners, event signage, forms, a calling card, and event branding.
The four triangles not only represent the four pillars the Exchange Club stands for, but are also arrows pointing inward, representing all four pillars working towards their main goal of bettering the community. The form also creates an “x” in the negative space for the x in Exchange Club
We worked with the client to understand what they’re passionate about and the values they uphold. As the creative director, I then set the tone for the visual and creative direction – developing the color palette, font choices, the logotype and its concept.