CASIO Watch Rebrand

CASIO REBRAND

BRANDING + PACKAGING 

Client: Casio Watches

 

Design Team: 

Janette Wagness, branding and package graphic design
Logan Seibold, package design
David Albo, package design

 

Scope: 

Research and analysis
Rebranding
Package redesign 

The goal of this project was to recreate the look of Casio Watches. Our intention was to represent the company honestly in a clean, modern, and new way.

Project not commissioned or implemented by Casio.

branding


Slide Design: Concept 1

This package was designed by product designer Logan Seibold.  He used a sleeve design to protect the watch and an embossed shape on the cover.

 

lift off: concept 2

The second package design concept was designed by David Albo, who used a hard shell case design and a life-off unpackaging method.