CASIO REBRAND
BRANDING + PACKAGING
Client: Casio Watches
Design Team:
Janette Wagness, branding and package graphic design
Logan Seibold, package design
David Albo, package design
Scope:
Research and analysis
Rebranding
Package redesign
The goal of this project was to recreate the look of Casio Watches. Our intention was to represent the company honestly in a clean, modern, and new way.
Project not commissioned or implemented by Casio.
branding
TYPEFACES
Slide Design: Concept 1
This package was designed by product designer Logan Seibold. He used a sleeve design to protect the watch and an embossed shape on the cover.
packaging concept 2
The second package design concept was designed by David Albo, who used a hard shell case design and a life-off unpackaging method.