The Power of Good Branding
What is branding?
Branding is your company’s identity and personality. It’s important because it’s how you are perceived by the public. If you want to build or improve your brand identity, start by asking, “How do I want the company to be portrayed?”
Branding is key because the brand is the face of the organization. Lucidpress puts it like this:
“A brand does not exist within a company or organization. A brand exists in the minds of your customers. A brand is the sum total of impressions a customer has, based on every interaction they have had with you, your company, and your products.”
But what is good branding?
Good branding is attractive, memorable, consistent, and is able to connect with the audience. It has impacts everywhere, including increased customer loyalty. Customers are loyal because they feel like they know a company and can trust it and its products and services. Maintaining consistent branding keeps these loyal customers coming back.
Consistency also has the potential of attracting new customers because it increases reachability. Boundless says, “Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.”
It is a great way to distinguish yourself from competitors, show what makes you stand out, and rise above the competition.
Branding increases business value because it gives your company credibility. Employees of businesses with successful branding are more likely to have higher satisfaction with their jobs and pride for their company.
Good branding has countless benefits. If you feel your business could be better represented, read the next article about rebranding here.